The music scene in Victoria has received a big boost from one of the most influential music and culture magazines in the world.
A film crew from Rolling Stone was in town last month during the three-day Phillips Backyard Weekender festival to shoot footage for a video now posted to RollingStone.com. The mini-doc 鈥� just under seven minutes in length 鈥� tackles various aspects of the music and arts community in Victoria, from local band Fortune Killers to radio host Dylan Willows from the Zone at 91.3.
The exposure is huge, according to Nick Blasko of Atomique Productions, one of several Victoria tastemakers featured in the video. RollingStone.com nets 105 million page views per month.
鈥淚t鈥檚 good publicity for Victoria. There鈥檚 no denying that the place in music and pop culture that Rolling Stone holds is huge,鈥� Blasko said. 鈥淚t鈥檚 nice to see the attention for everyone who works so hard, but it鈥檚 also nice to see such creative thinking from all the partners involved.鈥�
The venture was brought about by a partnership with Tourism Victoria and government tourism marketing agencies Destination sa国际传媒 and Destination sa国际传媒.
To watch the video, visit