A Vancouver tech firm best known for its e-commerce platform is up to a little commerce of its own.
Silicon Valley-based customer relationship management giant Salesforce.com Inc. has signed an agreement to acquire Mobify Research and Development Inc. following a multiyear partnership between the two companies.
鈥淯pon the close of the transaction, we look forward to joining the Salesforce family and partnering with even more Salesforce customers to unlock the freedom and flexibility to differentiate their digital customer experiences,鈥� Mobify CEO Igor Faletski wrote in a blog post.
Terms of the deal and an expected closing date were not disclosed.
Mobify, headquartered in downtown Vancouver, specializes in optimizing retailers鈥� websites across multiple platforms, including smartphones and tablets.
Brands such as Under Armour Inc. have been using Mobify to help facilitate their own online stores.
The acquisition deal will see Mobify deliver to Salesforce what Faletski described as 鈥渁 modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently, deliver an enhanced shopping experience across any channel, and further increase conversion and revenue to drive success in the digital-first economy.鈥�
This isn鈥檛 Mobify鈥檚 first acquisition deal; last time, it went in the other direction.
In 2016, Mobify acquired fellow sa国际传媒 tech company Pathful in a bid to acquire technology capable of advanced machine learning to study and adapt to users鈥� behaviour.
Faletski said at the time that the deal would help his company provide tailored messages sent to customers on behalf of brands, adding it would reduce the amount of 鈥渟pammy鈥� messages people receive.
