A Victoria-based plant-based "meat" 颅company has a new charitable partnership with model and actress Pamela Anderson to 颅support animal rights and vegan eating.
The Very Good Food Company produces and distributes plant-based meat alternatives under the Very Good Butchers Brand. Founded out of the Denman Island 颅Farmers Market, it 颅operates in the Victoria Public Market in the Hudson Building and wholesales to dozens of stores across 颅Western sa国际传媒.
Anderson, a Ladysmith native, runs the Pamela Anderson Foundation supporting organizations and individuals protecting human, animal and environmental rights.
鈥淚t is a thrill to have my 颅foundation associated with a butcher: a 21st century butcher who uses technology to create plant foods that help animals, human health, and our planet,鈥� Anderson said in a 颅statement.
CEO Mitchell Scott said the Victoria company was excited to do its part to support the 颅foundation in its efforts to spread awareness for animal rights and plant-based diets.
鈥淲ith such a massive platform, including over a million followers on 颅Instagram, Pamela is a powerful change-agent, and we鈥檙e honoured to have The Very Good Butchers brand be featured as part of her 颅campaign.鈥�
For the month of October, the company will run a promotion on The Very Good Butchers online store. Any customer that uses the discount code 鈥淧amela鈥� will see 25% donated to the 颅foundation.
In addition, The Very Good Butchers will be releasing a number of specially marked packages of plant-based meat into retail stores, with 10% of proceeds donated to the 颅foundation.
