Prices are down and power is up as the 2013 Mercedes-Benz C300 4Matic jockeys for supremacy in the all-wheel-drive segment of the premium car market. The C300, a compact four-door sedan, has been "repositioned" - given a starting price of $39,990, a drop of more than $5,000 from last year - as it battles for a bigger share of the Canadian premium car market.
Consumers are the winners as BMW counters with a 328i XDrive Classic Edition for exactly the same price. Previously, the entry-level all-wheel-drive model in the C-Class or 3-Series had hovered around the $45,000 mark.
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