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VICTORIA — At first, Cory Holland thought government anti-smoking measures were working when he noticed tobacco sales at his British Columbia convenience store started to drop. 

Holland said he recalled thinking that perhaps tax increases and the shift to plain packaging to deter young people from buying cigarettes actually convinced more people to quit smoking. 

But losing half of sales over three years and observing the smoking habits of his own employees at his Kelowna-area store told him a darker story about organized crime and the growth of contraband tobacco in sa¹ú¼Ê´«Ã½, said Holland in an interview.

Retail organizations, merchants and tobacco industry officials estimate between 30 and 50 per cent of tobacco sales in sa¹ú¼Ê´«Ã½ are contraband products, and they are calling on governments and police to crack down on the organized crime groups that sell them. 

"Unbeknownst to me, this illegal market of contraband tobacco was growing rapidly," said Holland. "Our sales are down 50 per cent compared to three years ago. Last year, half of my staff were smoking (contraband cigarettes)."

Holland, whose Oyama General Store includes groceries and convenience items, a post office and liquor outlet, said the prevalence of contraband tobacco impacts his bottom line but it also hurts taxpayers and the health care system.

A pack of cigarettes at his store sells for between $17 and $21 and cartons of cigarette packs cost about $175, while contraband cigarettes sell for about $5 a pack and the cartons for about $50, said Holland.

"I'm down $200,000 in sales from three years ago," he said. "I'm just a little store in sa¹ú¼Ê´«Ã½ You can imagine the lost tax dollars. There's no money going back into the health care system. Worse than that, people are smoking those cigarettes and nobody's inspecting them."

The Convenience Retailers Alliance 4 Safe Communities says in a statement its most recent data and studies indicate "that illegal tobacco makes up more than 30 per cent of our province's tobacco market, putting sa¹ú¼Ê´«Ã½ as one of the worst provinces when it comes to contraband in sa¹ú¼Ê´«Ã½."

The organization called on sa¹ú¼Ê´«Ã½ Premier David Eby to ensure the government includes measures to combat illegal tobacco as part of its public safety agenda.

"Contraband tobacco invites criminal activity into our communities, puts contraband tobacco into the hands of children and youth, and hurts convenience store operators who follow the rules but are forced to compete with the black market," says an alliance statement issued in November. 

The sa¹ú¼Ê´«Ã½ government says contraband tobacco is not tolerated in the province and the Tobacco Tax Act includes stiff penalties for dealing in illegal tobacco.

The Ministry of Finance says in a statement that sa¹ú¼Ê´«Ã½ strictly regulates the sale, purchase, possession and transportation of tobacco and the province has taken steps to combat the sale and use of contraband tobacco.

"That work includes a designated inspections program that helps prevent the sale of contraband products in retail outlets," says the statement. "We also participate in the federal and provincial tobacco stamping program that offers improved security features and markings. This makes counterfeit tobacco products more difficult to produce and easier to identity."

It says the finance ministry has a dedicated investigations unit that works closely with municipal police forces, the RCMP, sa¹ú¼Ê´«Ã½ Revenue Agency, Canadian Border Services Agency and other law enforcement agencies.  

The ministry says sa¹ú¼Ê´«Ã½ generated $708 million in tobacco tax revenue in 2021-2022 and $711 million in the year before that. 

A spokesman for one of sa¹ú¼Ê´«Ã½'s largest tobacco companies said it warned the sa¹ú¼Ê´«Ã½ government about growing crime involvement in the tobacco market but the response has been limited.

"It's a major problem, but nobody is going to cry because big tobacco is losing money, but governments across sa¹ú¼Ê´«Ã½ are losing approximately $2 billion a year on this," said Eric Gagnon, Imperial Tobacco sa¹ú¼Ê´«Ã½ vice president external affairs, in an interview.

"In sa¹ú¼Ê´«Ã½, we valuate the illicit (market) is around 35 per cent, approximately," he said. "There's multiple evidence illegal traffickers are taking over."

Gagnon said the contraband tobacco is produced at clandestine manufacturing sites in sa¹ú¼Ê´«Ã½ and the products are distributed across the country, with sa¹ú¼Ê´«Ã½ and Alberta being prime markets.

"It's impossible to complete with price," he said, adding a carton of illegal cigarettes sells for about a quarter of the price of the taxed carton. 

Gagnon said the tobacco industry is prepared to work with the government, retailers and health groups in the fight against contraband tobacco.

"Obviously, it's a big problem for us as a company," he said.

No one from the RCMP was available for an interview, but Sgt. Chris Manseau with E Division headquarters in sa¹ú¼Ê´«Ã½ said anyone in the industry who has concerns should be reporting those to their local police immediately. 

Holland, who says contraband tobacco is sold at sites away from retail outlets like his, said he estimates the illegal sales could comprise up the 50 per cent of the entire market in sa¹ú¼Ê´«Ã½

"I want to say they've got half the market," he said. "It's a problem. It's not just a personal concern of 'Hey, I'm out money in my pocket.' I worry something like this is going to have a major effect on the health care system."

This report by The Canadian Press was first published Dec. 16, 2022.

Dirk Meissner, The Canadian Press