The provincial government will pay up to $24,000 to an expert who will teach cabinet members how to talk to the media. We are happy to provide that same service free of charge 鈥� it鈥檚 not that complicated.
First, be truthful when speaking to the media 鈥� or anyone else. Yes, the truth can sometimes be painful, but not nearly as painful as being caught in a lie.
Remember, when the truth is stretched, spun, twisted, watered down or otherwise altered, it is no longer the truth.
Choose your words with the welfare and interests of British Columbians, rather than the party, foremost in mind. Calculate what鈥檚 good for the province, rather than what will get you re-elected.
And we don鈥檛 mind if you choose your words and think carefully about what to say before speaking. No one is trying to trip you up or trick you into saying something particular. Unless, of course, evidence indicates you have neglected to heed the advice about being truthful.
Be respectful, even if you think you aren鈥檛 being treated with respect. You can disagree without being disagreeable, be critical without getting personal.
When contacted for a comment, answer the phone call in person. Don鈥檛 send an email with a crafted and vetted statement that doesn鈥檛 really say anything. It gives the impression that you don鈥檛 want to have a discussion about the issue at hand.
By all means, use the media for your own purpose 鈥� if your purpose is to keep the public as well-informed as possible. It鈥檚 what we all want.
