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Behind the rhetoric, a presidential campaign is a competition about how to tell the American story

NEW YORK (AP) 鈥 Kamala Harris accepted the Democratic nomination 鈥渙n behalf of everyone whose story could only be written in the greatest nation on Earth.鈥 America, Barack Obama thundered, 鈥渋s ready for a better story.
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Balloons drop onto stage after Democratic presidential nominee Vice President Kamala Harris spoke on the final night of the Democratic National Convention in Chicago, Thursday, Aug. 22, 2024. (Kent Nishimura/The New York Times via AP, Pool)

NEW YORK (AP) 鈥 Kamala Harris 鈥渙n behalf of everyone whose story could only be written in the greatest nation on Earth.鈥 America, 鈥渋s ready for a better story.鈥 that the Biden administration 鈥渋s not the end of our story,鈥 and Donald Trump to 鈥渨rite our own thrilling chapter of the American story.鈥

鈥淭his week,鈥 comedian and former Obama administration speechwriter Jon Lovett said Thursday on NBC, 鈥渉as been about a story.鈥

In the discourse of American politics, this kind of talk from both sides is unsurprising 鈥 fitting, even. Because in the campaign season of 2024, just as in the fabric of American culture at large, the notion of 鈥渟tory鈥 is everywhere.

This year's political conventions were, like so many of their kind, curated collections of elaborate stories carefully spun to accomplish one goal 鈥 getting elected. But lurking behind them was a pitched, high-stakes battle over how to frame the biggest story of all 鈥 the one about America that, as Harris put it, should be 鈥渢he next great chapter in the most extraordinary story ever told.鈥

The American story 鈥 an unlikely one, filled with twists that sometimes feel, as so many enjoy saying, 鈥渏ust like a movie鈥 鈥 sits at the nucleus of American culture for a unique reason.

Americans live in one of the only societies that was built not upon hundreds of years of common culture but upon stories themselves 鈥 鈥渢he shining city upon the hill,鈥 鈥渓ife, liberty and the pursuit of happiness,鈥 鈥渁ll men are created equal." Even memorable ad campaigns 鈥 鈥 are part of this. In some ways, the United States 鈥 not coincidentally, the place where the frontier myth, Hollywood and Madison Avenue were all born 鈥 willed itself into existence and significance by iterating and reiterating its story as it went.

The campaigns understand that. So they are putting forward to voters two varying 鈥 starkly opposite, some might say 鈥 versions of the American story.

How the two parties are using stories

From the Republicans comes one flavor of story: an insistence that to 鈥渕ake America great again鈥 in the future we must fight to reinvigorate traditional values and reclaim the moral fiber and stoutheartedness of generations past. In his convention speech last month, Trump invoked three separate conflicts 鈥 the Revolutionary War, the Civil War and World War II 鈥 in summoning American history's glories.

To reinforce its vision, the GOP deployed the likes of musician Kid Rock, celebrity wrestler Hulk Hogan and Lee Greenwood singing 鈥淕od Bless the USA." Trump genuflected to the firefighting gear of , who had been killed in an assassination attempt on the candidate days earlier. Vance spoke of 鈥渧illains鈥 and offered up the Appalachian coming-of-age story

The Republicans, as they often do, leaned into military storylines, bringing forth families of slain servicemen to critique President Joe Biden's 鈥渨eak鈥 leadership. And they made all efforts to manage their constituencies. Vance's wife, Usha, who is of Indian descent, lauded him as "a meat-and-potatoes kind of guy鈥 鈥 a classic American trope 鈥 while underscoring that he respected her vegetarian diet and had learned how to cook Indian food for her mother.

鈥淲hat could I say that hasn't already been said before?鈥 she said, introducing Vance. 鈥淎fter all, the man was already the subject of

And the Democrats? Their convention last week focused on a new and different future full of 鈥渏oy鈥 and free of what Transportation Secretary Pete Buttigieg called 鈥淭rump's politics of darkness.鈥 It was an implied 鈥淪tar Wars鈥 metaphor if there ever was one.

It was hard to miss that the Democrats were not only coalescing around the multiracial, multicultural nation that Harris personifies but at the same time methodically trying to reclaim the plainspoken slivers of the American story that have rested in Republican hands in recent years.

The flag was everywhere, as was the notion of freedom. to the tune of John Mellencamp's 鈥淪mall Town,鈥 an ode to the vision of America that Sen. Amy Klobuchar of Minnesota expounded upon the regular-guy traits that Walz embodies 鈥 someone who can change a car light, a hunter, a 鈥渄ad in plaid.鈥

The football-coach history was mined as well, with beefy guys in Mankato West Scarlets jerseys fanning out across the stage to the marching-band strains of 鈥淭he Halls of Montezuma.鈥 They even enlisted a former GOP member of Congress to reinforce all the imagery by saying the quiet part loud.

鈥淚 want to let my fellow Republicans in on the secret: The Democrats are as patriotic as us," said Adam Kinzinger, an Illinois Republican critical of Trump.

Bringing it all together

Watching the videos and testimonials at both conventions, one storytelling technique stood tall: what journalists call 鈥渃haracter-driven鈥 tales. Whether it's advocating for abortion rights or warning about mass illegal immigration or channeling anger about inflation, 鈥渞egular鈥 Americans became the narrative building blocks for national concerns.

Historian Heather Cox Richardson put it this way about the DNC in her Substack, this past week: 鈥淭he many stories in which ordinary Americans rise from adversity through hard work, decency, and service to others implicitly conflates those individual struggles with the struggles of the United States itself.鈥

In the past generation, the tools of storytelling have become more democratic. We are all publishers now 鈥 on X, on TikTok, on Instagram, on Truth Social. And we are all storytellers, telling mini versions of the American story in whatever ways we wish. Perspectives that have been long silenced and suppressed are making their way into the light.

Putting aside questions of truth and misinformation for a moment, how can a unifying American story be summoned when hundreds of millions of people are now able to tell it differently and from their own vantage points? Democratization is beneficial, but it can also be chaotic and hard to understand.

鈥淎 people who cannot stand together cannot stand at all," said in her remarks at the DNC. But with so many stories to sort through, is unity more difficult than ever? Is there even a single, unifying 鈥淎merican story鈥 at all? Should there be?

In the end, that's why this election is about storytelling more than ever. Because the loudest, most persuasive tale 鈥 told slickly with the industrial-strength communications tools of the 21st century 鈥 will likely win the day.

In the meantime, the attempts to commandeer and amplify versions of that story will continue to Election Day and beyond. As long as there is an American nation, there will be millions of people trying to tell us what it means 鈥 desperately, angrily, optimistically, compellingly. Stories are a powerful weapon, and a potent metaphor as well. As Walz said about leaving Trump and Vance behind: 鈥淚'm ready to turn the page.鈥

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Ted Anthony, director of new storytelling and newsroom innovation at The Associated Press, has been writing about American culture and politics for 35 years. Follow him at

Ted Anthony, The Associated Press