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How a viral, duct-taped banana came to be worth $1 million

NEW YORK (AP) 鈥 Walk into any supermarket and you can generally buy a banana for less than $1. But a banana duct-taped to a wall? That might sell for more than $1 million at an upcoming auction at Sotheby鈥檚 in New York.
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File - A woman looks at artist Maurizio Cattelan's piece of art "Comedian" during an auction preview at Sotheby's in New York, Monday, Nov. 11, 2024. (AP Photo/Eduardo Munoz Alvarez, File)

NEW YORK (AP) 鈥 Walk into any supermarket and you can generally buy a banana for less than $1. But a banana duct-taped to a wall? That might sell for more than $1 million at an upcoming auction at Sotheby鈥檚 in New York.

The yellow banana fixed to the white wall with silver duct tape is a work entitled 鈥淐omedian,鈥 by Italian artist Maurizio Cattelan. It first debuted in 2019 as an edition of three fruits at the fair, where it became a much-discussed sensation.

Was it a prank? A commentary on the state of the art world? Another artist took the banana off the wall and ate it. A backup banana was brought in. Selfie-seeking crowds became so thick, 鈥淐omedian鈥 was withdrawn from view, but three editions of it sold for between $120,000 and $150,000, according to Perrotin gallery.

Now, has an estimated value of between $1 million and $1.5 million at Sotheby's auction on Nov. 20. Sotheby's head of contemporary art, David Galperin, calls it profound and provocative.

鈥淲hat Cattelan is really doing is turning a mirror to the contemporary art world and asking questions, provoking thought about how we ascribe value to artworks, what we define as an artwork," Galperin said.

Bidders won't be buying the same fruit that was on display in Miami. Those bananas are long gone. Sotheby鈥檚 says the fruit always was meant to be replaced regularly, along with the tape.

鈥淲hat you buy when you buy Cattelan鈥檚 鈥楥omedian鈥 is not the banana itself, but a certificate of authenticity that grants the owner the permission and authority to reproduce this banana and duct tape on their wall as an original artwork by Maurizio Cattelan,鈥 Galperin said.

The very title of the piece suggests Cattelan himself likely didn't intend for it to be taken seriously. But Chlo茅 Cooper Jones, an assistant professor at the Columbia University School of the Arts, said it is worth thinking about the context.

Cattelan premiered the work at an art fair, visited by well-off art collectors, where 鈥淐omedian鈥 was sure to get a lot of attention on social media. That might mean the art constituted a dare, of sorts, to the collectors to invest in something absurd, she said.

If 鈥淐omedian鈥 is just a tool for understanding the insular, capitalist, art-collecting world, Cooper Jones said, 鈥渋t鈥檚 not that interesting of an idea.鈥

But she thinks it might go beyond poking fun at rich people.

Cattelan is often thought of a 鈥渢rickster artist,鈥 she said. 鈥淏ut his work is often at the intersection of the sort of humor and the deeply macabre. He鈥檚 quite often looking at ways of provoking us, not just for the sake of provocation, but to ask us to look into some of the sort of darkest parts of history and of ourselves.鈥

And there is a , a fruit with a history entangled with imperialism, labor exploitation and corporate power.

鈥淚t would be hard to come up with a better, simple symbol of global trade and all of its exploitations than the banana,鈥 Cooper Jones said. If 鈥淐omedian鈥 is about making people think about their moral complicity in the production of objects they take for granted, then it's 鈥渁t least a more useful tool or it鈥檚 at least an additional sort of place to go in terms of the questions that this work could be asking,鈥 she said.

鈥淐omedian鈥 hits the block around the same time that Sotheby's is also auctioning one of the famed paintings in the 鈥淲ater Lilies鈥 series by the French impressionist Claude Monet, with an expected value of around $60 million.

When asked to compare Cattelan's banana to a classic like Monet's 鈥淣ymph茅as," Galperin says impressionism was not considered art when the movement began.

鈥淣o important, profound, meaningful artwork of the past 100 years or 200 years, or our history for that matter, did not provoke some kind of discomfort when it was first unveiled,鈥 Galperin said.

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Julie Walker And John Minchillo, The Associated Press