NEW YORK 鈥� It鈥檚 Super Bowl ad time again. Advertisers of all stripes are vying for the attention of the 111 million viewers expected to tune in. The goal is to be the most-talked-about ad over the water cooler 鈥� or Slack chatroom 鈥� come Monday morning.
From Steven Tyler de-aging for Kia to Amazon鈥檚 imagining of different voices for Alexa, here are 10 ads that are likely to be talked about. And if you鈥檙e not interested in tuning it to watch the big game today, you can stream all of these ads ahead of time.
Amazon
The internet giant鈥檚 founder, Jeff Bezos, stars in this 90-second comedic ad showing different celebrities, including chef Gordon Ramsay, actor Rebel Wilson, singer Cardi B and actor Anthony Hopkins, subbing in for the voice of Amazon鈥檚 voice assistant Alexa.
Budweiser
Anheuser-Busch dispenses with its usual Clydesdales and puppies and instead goes with a 60-second ad that depicts, to the tune of Stand By Me, the company鈥檚 program to provide water to areas in need.
Bud Light
The beer brand鈥檚 recent ads have centred on a Game of Thrones-like universe that uses the meaningless-but-catchy phrase 鈥淒illy Dilly.鈥� Now, in a 60-second ad running in the second quarter, the brand introduces 鈥淏ud Knight,鈥� a heroic character who is ambivalent about helping out in a battle.
Coca-Cola
The drink maker strives to include everyone in its 60-second ad: people of different ethnicities, someone in a wheelchair and a person who uses the they/them pronoun are all shot at various locations in Mexico clutching or drinking different varieties of Coke.
Doritos & Mountain Dew
The two Pepsico brands have linked spots that show a lip-sync battle between Peter Dinklage, who lip syncs a Busta Rhymes song as a representative for Doritos Blaze, and Morgan Freeman, who lip syncs a song by Missy Elliott for Mountain Dew Ice.
Febreze
Procter & Gamble鈥檚 air freshener tackles toilet humour with a 30-second ad airing in the second quarter. It purports to be a documentary about Dave, whose 鈥渂leep don鈥檛 stink.鈥�
The kicker: Since your Super Bowl party guests are a bunch of not-Daves, you might want to take other precautions against bathroom odour.
Kia
The automaker has enlisted Aerosmith lead singer Steven Tyler (who last popped up in a Skittles Super Bowl ad two years ago) to promote its Stringer sports car. In the ad, he drives backward so fast that he gets younger thanks to computer-generated magic. In a nod to advertising tropes, the ad also contains a subliminal message if you watch it backward; Kia helpfully provides this version online.
Michelob Ultra
The Anheuser-Busch light beer brand has 30-second ads in the second and fourth quarters starring Chris Pratt. In one, he runs and does yoga while singing along to 鈥淚 Like Beer,鈥� a remake of a country song from the 1970s.
Pepsi
The soda maker harkens back to its past Super Bowl advertising efforts with Britney Spears, Michael Jackson, Celtics basketball player Kyrie Irving and Cindy Crawford in a 30-second ad airing right before the Justin Timberlake halftime show.
WeatherTech
The maker of car floor mats shows footage of its new factory being built in a 30-second ad in the first half of the game. On-screen text reads: 鈥淎t WeatherTech, we built our new factory right here in America. Isn鈥檛 that the way it鈥檚 supposed to be?鈥�
It鈥檚 the fifth consecutive year WeatherTech has advertised during the Super Bowl that all of its operations are in the United States.t
