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America Ferrera urges for improved Latino representation in film during academy keynote

LOS ANGELES (AP) 鈥 In a room filled with several influential Hollywood figures, 鈥淏arbie鈥 star America Ferrera used her platform to address an ongoing industry issue: Latino representation in film.
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America Ferrera attends the Academy Women's Luncheon on Thursday, Nov. 9, 2023, at the Academy Museum of Motion Pictures in Los Angeles. (AP Photo/Chris Pizzello)

LOS ANGELES (AP) 鈥 In a room filled with several influential Hollywood figures, 鈥淏arbie鈥 star America Ferrera used her platform to address an ongoing industry issue: Latino representation in film.

鈥淎ccording to the numbers, the dominant narrative our industry puts into the world is that Latinos either don鈥檛 exist or they are poor, immigrant criminals,鈥 the Emmy winner said before a gathered crowd Thursday at the Academy Women鈥檚 Luncheon.

The actor said she was taken aback after she learned that Hispanics and Latinos remained underrepresented in film over the past 16 years, according to a recent report by the University of Southern California鈥檚 Annenberg Inclusion Initiative.

Despite the growth the Hispanic population in the U.S., Ferrera pointed out the study found that similar growth hadn't happened in film. In last year's movies, the study found that more than half of Latinos appearing on screen were depicted as criminals.

鈥淚鈥檓 personally devastated yet again,鈥 said Ferrera, who is of Honduran descent.

Ferrera was the keynote speaker at the event held at the Academy Museum of Motion Pictures with attendees including Oscar winner Lupita Nyong鈥檕, Kristen Stewart, Rita Wilson, Patty Jenkins, Eva Longoria, Lily-Rose Depp, Riley Keough, Leslie Mann along with Grammy and Oscar winner H.E.R.

Ferrera said the industry鈥檚 鈥渟ystem of dehumanization鈥 has been felt in numerous ways in various communities, including Indigenous, Asian American and Pacific Islander, African American and LGBTQ+ communities.

鈥淲e must be resolute in our commitment to caring for all of us, to demanding opportunity, access, equal pay, investment and possibility for every woman,鈥 Ferrera said.

The actor is known for her roles in 鈥淪uperstore,鈥 the 鈥淗ow to Train Your Dragon鈥 animated franchise and 鈥淯gly Betty,鈥 which won her an Emmy in 2007, becoming the first Latina woman to win the best lead actress award. She also stepped behind the camera as an executive producer and director for Netflix's 鈥淕entefied鈥 and 鈥淚 Am Not Your Perfect Mexican Daughter.鈥

Over the years, Ferrera has been vocal about the lack of Latino representation in media. With her husband Ryan Piers William and actor Wilmer Valderrama, she helped create Harness, a nonprofit organization aimed at building community between activists and grassroots leaders who leverage the art of storytelling to empower change.

鈥淲hat I know today is that none of us needs to do it alone," she said. 鈥淚 know that together we can grow our collective possibilities, and strengthen a global community of women storytellers, artists and truth tellers.鈥

Thursday's event was held to bring together women from all facets of the filmmaking community. It was also a celebration of the Academy Gold Fellowship 鈥 a one-year program for two emerging filmmakers who will each receive $35,000 and mentorship.

Annette Bening, actor and former academy governor, introduced Erica Eng as the fellowship recipient. Eng is a fifth-generation Chinese American director.

Before Ferrera's speech, academy President Janet Yang said the event was a cause for celebration and called the energy in the room 鈥渆lectric鈥 after Hollywood鈥檚 actors union Wednesday with studios to end their strike, which lasted more than six months.

鈥淲e are all eager to get back to work,鈥 Yang said. 鈥淲e at the academy are particularly thrilled that our industry is once again united.鈥

Many actors in attendance dressed in Chanel clothing, jewelry, shoes, makeup and accessories. The luxury fashion brand, which sponsored Thursday's event, has had a long association with film since founder Gabrielle 鈥淐oco鈥 Chanel saw an opportunity to put her designs in the movies and empower women in film.

Ferrera paid homage to the event for highlighting women filmmakers and the efforts behind creating resources for those in the fellowship.

鈥淭hrough this important fellowship, the academy and Chanel give female filmmakers access to career-changing resources and mentorship,鈥 she said. 鈥淚t's some of the ingredients that have gotten all of us where we are today.鈥

Jonathan Landrum Jr., The Associated Press