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'Freaknik' documentary tells untold story behind the massively popular Atlanta street party

LOS ANGELES (AP) 鈥 If you participated in Atlanta鈥檚 wildest gathering called Freaknik back in the day, then beware: You might be featured in Hulu鈥檚 new documentary about the legendary street party that became popular through folklore tales involving
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FILE - Crowds of people jam Marietta Street for Freaknik near the intersection of Peachtree Street in Atlanta on April 19, 1996. A new Hulu documentary 鈥淔reaknik: The Wildest Story Never Told,鈥 touches on how the event started as an innocent Black College cookout that ultimately drew thousands from across the United States. (Philip McCollum/Atlanta Journal-Constitution via AP, File)

LOS ANGELES (AP) 鈥 If you participated in Atlanta鈥檚 wildest gathering called Freaknik back in the day, then beware: You might be featured in Hulu鈥檚 new documentary about the legendary street party that became popular through folklore tales involving gridlock traffic, public nudity and highway debauchery.

Many of those images will certainly be on full display in 鈥淔reaknik: The Wildest Party Never Told.鈥 But the documentary isn鈥檛 just focused on the hyper-sexualized environment and public safety concerns attached to the festival birthed four decades ago. It鈥檚 also about how the iconic event started as a simple, Black college cookout that ultimately drew thousands from across the United States, defining Atlanta as a cultural and music hotbed.

鈥淭his is more about the culture. This is Atlanta鈥檚 version of 鈥楤eat Street鈥欌 said Jermaine Dupri, who executive produced the project with several others including Luther 鈥淯ncle Luke鈥 Campbell and 21 Savage. The documentary premiered Tuesday night at SXSW in Austin, Texas. It will stream on Hulu on March 21.

鈥淭his is our story about our contribution to the culture,鈥 Dupri continued. 鈥淭hrough the music and the parties that happened during Freaknik. It鈥檚 much more than people standing on top of cars and playing music outside.鈥

鈥淔reaknik鈥 will feature perspectives from Killer Mike, Jalen Rose, CeeLo Green, Rasheeda and Too $hort. The project includes Freaknik founders Emma Horton, Amadi Boone, Monique Tolliver and Sharon Toomer who discuss the festival's origin and the name Freaknik 鈥 a portmanteau of picnic and freak. It was inspired by R&B group Chic's 1978 song 鈥淟e Freak."

Dupri initially questioned whether the documentary would only focus on the festival's sexual nature. But the music mogul was convinced otherwise after he met with Swirl Films producers Jay Allen and Nikki Byles, who told him the documentary would focus on the full backstory.

鈥淲e want people who didn鈥檛 experience Freaknik to relive the good, bad and the ugly," Allen said. "For the people that were there, they'll be able to tell their stories and their truth.鈥

Dupri wants viewers to see how Freaknik elevated Atlanta鈥檚 now-thriving hip-hop music scene and helped it become a destination for Black entrepreneurship and empowerment. He heard the criticism about the documentary "putting Black people backwards.鈥 There also were reports that some women would take legal action to block the documentary's release over fears of potential exposure in flashback clips. It is unclear if a lawsuit was ever filed.

鈥淚t鈥檚 all educational. It鈥檚 Black history personally to me,鈥 said Dupri, who attended Freaknik. 鈥淔or those who need that assurance, I would never allow my name to be involved with something that's going to put a black eye on Atlanta or do anything that I feel like is going to set this culture backwards.鈥

Uncle Luke called those critics 鈥渉ypocrites鈥 for partaking in the raunchy Freaknik activities then criticizing this generation for admiring hip-hop artists like Cardi B, Ice Spice and Sexyy Red, who are known for suggestive performances.

鈥淭hey'll get a little taste of their own medicine,鈥 said Luke, who was regarded as the godfather of Freaknik for inserting his provocative nature into the festival. The documentary鈥檚 footage was mostly crowdsourced while some came from his VHS tapes that were converted into digital.

Other footage was secured by Byles through social media outreach and by knocking on doors of past Freaknik attendees who provided what they were comfortable handing over.

鈥淚t's easy to point fingers at people鈥檚 kids, and saying they鈥檙e living a life that in all actuality they lived as parents,鈥 Uncle Luke said. 鈥淚 wanted to show that perspective. But then there鈥檚 this big myth about Freaknik. A lot of people from the West Coast heard about it. Some people heard the stories. It was this story that was never really told. We wanted to tell this story from where it really came from.鈥

Freaknik was a sprawling street party throughout Atlanta from 1983 to 1999. The three-day event held in April was created by Black college students (Morehouse and Spelman colleges) from the DC Metro Club who were stuck on campus during spring break and decided to gather at the park to combat boredom with their boom boxes, coolers and food.

Over the years, Freaknik became a spring-break destination through a grassroots method, attracting around 250,000 partygoers from across the country. The event was so massive that it spilled throughout downtown and metro areas.

But as Freaknik鈥檚 popularity grew, the uncontrolled crowds invited a slew of problems. By the mid-1990s, the fun-filled event morphed into an unruly one and eventually wore out its welcome after sporadic looting, massive traffic jams and lewd activities. City officials shut things down after tensions continually brewed between festivalgoers, law enforcement and local residents.

Toomer, one of the original organizers, said she was impressed with how the documentary explored Freaknik鈥檚 full backstory. Toomer's disappointed with the festival鈥檚 ending, but she hopes viewers understand the true essence of their creation.

鈥淚 do think people will have that moment of 鈥業 didn鈥檛 know that鈥 and have a certain appreciation for it,鈥 she said. 鈥淚鈥檓 excited about that. It truly was 鈥 in its best years and its even so-so years 鈥 a special event. It鈥檚 been frustrating over the years to have to begin the conversation with the word, as opposed to the experience that so many Black young people found.鈥

Director P. Frank Williams said the documentary covers the convergence of politics, media, music and culture. He said it'll also touch on those who tried to revive Freaknik but were unsuccessful.

鈥淚 know people on the internet and everybody is looking for all of the candy, the fun, the girls, the turn up, the cars,鈥 Williams said. 鈥淲e gave you that if you watched the film. But there鈥檚 also the vegetables, which is Black culture. Black identity. Trying to go against a system that was preparing for the (1996) Olympics and didn鈥檛 necessarily want these kids on the streets. It鈥檚 a much deeper story.

鈥淓verybody is worried about their aunties and all these memes,鈥 he said. "But hopefully after you watch it, you鈥檒l see we did something much more than just a party.鈥

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This story has been updated to correct Amandi Boone鈥檚 last name.

Jonathan Landrum Jr., The Associated Press