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FDA warns maker of Sara Lee and Entenmann's not to claim foods contain allergens when they don't

Federal food safety regulators said Tuesday that they have warned a top U.S. bakery to stop using labels that say its products contain potentially dangerous allergens when they don't. U.S.
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FILE - Bimbo bread is displayed on a shelf at a market in Anaheim, Calif., on April 24, 2003. On Tuesday, June 25, 2024, U.S. federal food safety regulators warned Bimbo Bakeries USA - which includes brands such as Sara Lee, Oroweat, Thomas', Entenmann's and Ball Park buns and rolls - to stop using labels that say its products contain potentially dangerous allergens when they don't. (AP Photo/Damian Dovarganes, Files)

Federal food safety regulators said Tuesday that they have warned a top U.S. bakery to stop using labels that say its products contain potentially dangerous allergens when they don't.

U.S. Food and Drug Administration inspectors found that Bimbo Bakeries USA 鈥 which includes brands such as Sara Lee, Oroweat, Thomas', Entenmann's and Ball Park buns and rolls 鈥 listed ingredients such as sesame or tree nuts on labels even when they weren't in the foods.

Under FDA regulations, such products are 鈥渕isbranded," FDA officials said in sent to officials at the company鈥檚 Horsham, Pennsylvania, headquarters earlier this month.

鈥淔ood labels must be truthful and not misleading,鈥 officials said. The warning followed inspections late last year at Bimbo plants in Phoenix, Arizona, and Topeka, Kansas, that make Sara Lee and Brownberry breads.

In addition, FDA officials indicated that allergen labeling is a 鈥渘ot a substitute鈥 for preventing cross-contamination in factories.

Advocates with the nonprofit group FARE, Food Allergy Research & Education, said such labeling 鈥渄oes a disservice鈥 to the estimated 33 million people in the U.S. with food allergies. Those consumers have to be constantly aware of foods that can cause potentially life-threatening allergic reactions, said Sung Poblete, FARE's chief executive.

鈥淥ur community relies on accurate product labeling for their health and safety,鈥 Poblete said in an email. 鈥淭hese findings about Bimbo Bakeries鈥 products undermine their trust and further limit their choices.鈥

Bimbo, a Mexico City-based food giant, bills its U.S. operations as the largest commercial baking company in the country. In an email, company officials said they 鈥渢ake their role in protecting consumers with allergen sensitivities very seriously鈥 and that they are corresponding with FDA to resolve the issue.

Concerns over labels at Bimbo and other companies that took effect in 2022, which added sesame to the list of major allergens that must be listed on packaging.

Because it can be difficult and expensive to keep sesame in one part of a baking plant out of another, some companies began adding small amounts of sesame to products that didn't previously contain the ingredient to avoid liability and cost. FDA officials said that violated the spirit, but not the letter, of federal regulations.

Some companies, including Bimbo, began listing allergens such as sesame on labels in case of cross-contamination.

FDA officials acknowledged Tuesday that statements that a product 鈥渕ay contain鈥 certain allergens 鈥渃ould be considered truthful and not misleading.鈥 Bimbo officials have until July 8 to identify steps taken to remedy the issue 鈥 or to explain why the labeling doesn't violate FDA standards.

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The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute鈥檚 Science and Educational Media Group. The AP is solely responsible for all content.

Jonel Aleccia, The Associated Press