Destination sa国际传媒 has released a new set of priorities for marketing sa国际传媒 to the world that includes upping marketing for two road corridors in sa国际传媒
The Vancouver-based national tourism marketer plans to increase investments marketing roads between the country's Prairies and the Pacific Ocean, as well as a road network that includes parts of Northern sa国际传媒
The move .
Destination sa国际传媒 says that the new priorities are part of its Tourism Corridor Strategy Program, which also prioritizes a corridor for tourists to travel in Atlantic sa国际传媒.
One corridor that is in its initiative and is partly in sa国际传媒 links many Indigenous communities in the Yukon, Northwest Territories and northern parts of sa国际传媒 The other showcased corridor includes travel on the 841-kilometre Highway 3 between Hope and the Alberta border. The road network then continues east into the Prairie provinces.
Destination sa国际传媒 says its new strategy of focusing on corridors aims to better develop clusters of tourism sites and amenities within the country.
Destination BC's vice-president of global marketing, Maya Lange told BIV in February that her organization would partner with others to coordinate a marketing focus on roads between the West Coast and the Alberta border.
She added that Destination BC would also focus more on promoting sa国际传媒's regions as distinct destinations, apart from promoting the province as a whole. Her organization would also increase efforts to lure travellers during the province's shoulder seasons.
"We need to simplify the number of sa国际传媒 travel options being promoted," she said in February.
"We want to move towards promoting and developing a small number of globally compelling routes and places that cover all of British Columbia."
While the road corridor between the West Coast and Alberta, and one in the province's northern region are highlighted now, Lange said resources would be added to other routes and places as priorities in future years.
