The United States' first-ever marketing campaign to boost tourism appears to be paying off.
Brand USA, a partnership of government agencies and private companies, said Wednesday that international travellers spent 11 per cent more in the U.S. during the first eight months of this year. This follows the launch of its effort to promote the U.S. as a tourist destination.
The consortium created the campaign to combat the country's decline share of international tourists, due in large part to complicated visa procedures and heightened security that followed the Sept. 11 attacks.
