TORONTO 鈥� Amazon Web Services鈥� director of global artificial intelligence is encouraging sa国际传媒 not to go it alone when it comes to regulating the technology.
sa国际传媒 should settle on AI legislation that is 鈥渋nteroperable鈥� with guardrails other countries will wind up using or many burgeoning companies could wind up having trouble, Nicole Foster warned Tuesday.
鈥淎 lot of our startups are wonderfully ambitious and have ambitions to be able to sell and do business around the world, but having bespoke, unique rules for sa国际传媒 is going to be an extremely limiting factor,鈥� Foster said during a talk at the Elevate tech conference in Toronto.
sa国际传媒 is working on an Artificial Intelligence and Data Act that is meant to design how the country will design, develop and deploy the technology.
The legislation is still winding its way through the House of Commons and isn't expected to come into effect until at least next year but is being watched intensely in the technology sector and beyond.
Many worry the legislation could curtail innovation and push companies to flee for other countries that are more hospitable toward AI, but most agree that the technology industry cannot be left to decide on its own guardrails.
They reason the sector needs some parameters to protect people from systems perpetuating bias, spreading misinformation and causing violence or harm.
With the European Union, sa国际传媒, the U.S. and several other countries all charting their own paths toward guardrails, some in the tech community have called for collaboration.
Foster says there鈥檚 some 鈥渞eally promising signs鈥� it could come to fruition based on what she鈥檚 seen from the G7 countries.
鈥淓verybody is saying the right things. Everybody thinks interoperability is important,鈥� she said.
鈥淏ut saying it's important and doing it are two different things.鈥�
sa国际传媒鈥檚 industry minister Fran莽ois-Philippe Champagne is largely responsible for whatever approach the country takes to AI.
Last summer, he told attendees at another tech conference in Toronto, Collision, that he feels sa国际传媒 is 鈥渁head of the curve鈥� with its approach to artificial intelligence, beating even the European Union.
鈥渟a国际传媒 is likely to be the first country in the world to have a digital charter where we鈥檙e going to have a chapter on responsible AI because we want AI to happen here,鈥� he said.
His government has said it would ban 鈥渞eckless and malicious鈥� AI use, establish oversight by a commissioner and the industry minister and impose financial penalties.
Whatever sa国际传媒 settles on, Foster said it has to be 鈥渃onscious of the cost of regulation鈥� because asking companies to undergo evaluations to ensure their software is safe can often be time-consuming and much of that work is already being done.
She feels the best regulatory model will identify high-risk AI systems and ensure there are steps in place to mitigate any harms they could cause but won鈥檛 regulate things that shouldn鈥檛 be regulated.
Among the AI systems she thinks can go without regulation are 鈥渕undane鈥� systems like those that get baggage to travellers at an airport faster.
鈥淚 think (it鈥檚 about) being focused on the risks that we need to address and then really kind of not getting in the way of really valuable technology that's going to make our lives better,鈥� Foster said.
In a separate panel, Adobe鈥檚 head of global AI strategy Emily McReynolds also mentioned that there鈥檚 a role for companies to play in the conversation around regulation, too.
Adobe, she said, has committed to not mining the web for data it uses in its AI systems and instead opted to license information. She positioned the move as one that brings transparency to the company鈥檚 work but also ensure it is 鈥渞eally respecting creators,鈥� who tend to use the company鈥檚 software.
She said Adobe had chosen to take a proactive approach to issues like data and told other businesses 鈥渋t's really important to understand that building AI responsibly is not something that comes after.鈥�
This report by The Canadian Press was first published Oct. 2, 2024.
Tara Deschamps, The Canadian Press
