Who is your favorite celebrity? Chances are, they鈥檙e in a Super Bowl ad this year. While Super Bowl ads usually feature a bevy of big names, this year, advertisers have gone even further.
鈥淭he vast majority of ads are including big starpower, from athletes to actors to chefs,鈥� said Kimberly Whitler, marketing professor at the University of Virginia.
So this year you can see 鈥淓uphoria" star Zendaya in an ad for Squarespace, Idris Elba of 鈥淟uther鈥� in an ad for Booking.com, and even Gwyneth Paltrow eating her own candle in an ad for Uber Eats.
: Scarlett Johansson and Colin Jost
Marvel鈥檚 鈥淏lack Widow鈥� star Scarlett Johansson and real-life husband Colin Jost of 鈥淪NL鈥� in an ad for Amazon that imagines what it would be like if their Alexa voice assistant could actually read their minds. But mind reading causes problems for the couple when Alexa orders mouthwash because of Johansson's morning breath and activates a blender when Johansson doesn't want to hear Jost talk about a spray tan.
: Arnold Schwarzenegger and Salma Hayek Pinault
BMW shows Arnold Schwarzenegger, as Zeus, the god of the sky (or in this commercial, the god of lightning) whose wife, Salma Hayek Pinault, gives him the EV BMW iX to spice up retirement.
: Idris Elba
The 鈥淟uther鈥� actor explains while the name 鈥滲ooking.com" isn't flashy, the company is good at helping people book travel.
: Guy Fieri
Anheuser-Busch introduces a new brand, Bud Light Seltzer Hard Soda, by depicting an alternate universe where celebrity chef Guy Fieri is the leader.
: Ewan McGregor
Scottish actor Ewen McGregor walks by the sets of famous ads of years past, telling viewers why the experience of travel will always be more worthwhile than spending money on 鈥渟tuff.鈥�
: Mike Myers, Rob Lowe
General Motors' ad features characters from the 鈥淎ustin Powers鈥� movies hawking GM's electric vehicle technology, including a reprise of Mike Myers' role as Austin Powers鈥� nemesis, Dr. Evil. Sidekicks played by Rob Lowe, Seth Green and Mindy Sterling also join.
: Paul Rudd and Seth Rogen
Paul Rudd and Seth Rogen reminisce comedically on the 鈥済ood times鈥� they鈥檝e had over Lay鈥檚 鈥� including being kidnapped by a stalker and Rogen's marriage to a creepy ghost.
: Steve Buscemi and sports stars
In Michelob Ultra鈥檚 ad, a bowling alley run by Steve Buscemi unites superstar athletes from across sports: , former NFL quarterback Peyton Manning, the NBA鈥檚 Miami Heat all-star forward Jimmy Butler, WNBA star Nneka Ogwumike, top golfer Brooks Koepka and U.S. women鈥檚 soccer star Alex Morgan, enjoying some bowling and Michelob Ultra in their off time.
: Matthew McConaughey
Salesforce pokes fun at tech ambitions of going to space and conquering the metaverse. In an ad starring Matthew McConaughey that debuted during the Olympics but will also air during the big game, McConaughey floats around the globe in a hot air balloon and thinks space ambitions are 鈥渆h.鈥� 鈥淚t鈥檚 not time to escape, it鈥檚 time to engage鈥� on Earth, he urges.
: Zendaya
The website building and hosting company tells the story of Sally, a small business owner who is trying to build a seashell business. A riff on the 鈥淪ally Sells Seashells,鈥� tongue twister, the spot features Zendaya as Sally and was narrated by Andre 3000.
: Gwyneth Paltrow, Jennifer Coolidge, Trevor Noah, Nicholas Braun.
Uber Eats ad wanted to get the message across that you can order household items and other sundries from it delivery service, not just food. In the ad, Jennifer Coolidge tries to eat paper towels, Gwyneth Paltrow tries to eat her famous Goop candle, Trevor Noah tries to eat a light bulb and Nicholas Braun from 鈥淪uccession鈥� tries to eat dish soap.
: Jim Carrey
Verizon hasn't released its Super Bowl ad yet, but teasers hint that it stars Jim Carrey reprising his role in the 1996 movie 鈥淭he Cable Guy."
Mae Anderson, The Associated Press
