NEW YORK (AP) 鈥� The NHL and NHL Players' Association on Tuesday announced a multiyear agreement with Bodyarmor to be the league鈥檚 official sports drink.
Bodyarmor replaces in that department after BioSteel filed for bankruptcy last year.
Three-time league MVP Connor McDavid signed on with Bodyarmor in early 2024 after previously being associated with BioSteel. McDavid became just the fourth player to record 100 assists in a single season.
This is the latest agreement for the NHL as it鈥檚 another revenue record at roughly $6.2 billion. The league also announced a new single-season attendance record of more than 22.5 million fans in arenas.
"One of the unique things about the NHL fan is that they鈥檙e very exclusive to the sport," Bodyarmor chief marketing officer Tom Gargiulo said. 鈥淭here鈥檚 not a whole lot of overlap with other sports leagues. And then when you look at how passionate and how avid they are, it鈥檚 unbelievable. It鈥檚 one of the most passionate fans in all of professional sports.鈥�
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AP NHL:
The Associated Press
