TORONTO 鈥� Sportswear giant Nike has suspended its partnership with Hockey sa国际传媒, pausing all support for the sport's national governing body amid an increasing backlash over its mishandling of alleged sexual assaults.
The announcement caps a week that saw corporate sponsors including Chevrolet sa国际传媒, Scotiabank and Canadian Tire suspend their support for Hockey sa国际传媒. 聽
Nike spokesperson Sandra Carreon-John said Friday the athletic brand made the move because it was "deeply concerned" by the ongoing reports around the hockey organization.聽
"We believe significant and substantive action is required to support athletes and transform hockey for future generations," she said in a statement.聽
The company will continue to monitor the situation and awaits more information around what Hockey sa国际传媒 will do to support investigations into the sexual assaults, Carreon-John said.
Hockey sa国际传媒's website lists Nike as one of four premier marketing partners.聽
The other three 鈥� Tim Hortons, Esso and Telus 鈥� have also suspended support for hockey's governing body.聽
A spokesman for Bauer said Friday the company is monitoring the current developments involving Hockey sa国际传媒.
Last July, hockey equipment maker Bauer Hockey announced it was pausing financial sponsorship of the world junior hockey championships last summer.聽
Mary-Kay Messier, vice-president of global marketing for Bauer, said at the time that the allegations and response were 鈥渆xtremely disturbing and raise questions about our partnership moving forward.鈥�
鈥淎s a leader in our sport, we will dive deeper and continue to hold Hockey sa国际传媒 accountable,鈥� she said in a July statement.聽
鈥淲e are also committed to driving and leading positive culture change in the game and at Hockey sa国际传媒 because we want to ensure hockey is accessible, inclusive, safe and welcoming for children and families.鈥�
This report by The Canadian Press was first published Oct. 7, 2022.
Companies in this story: (TSX:T, TSX:BNS, TSX:CTC, TSX:QSR)
The Canadian Press
