Nike has permanently ended its sponsor partnership with Hockey sa国际传媒.
The sports apparel giant was one of several major partners that paused its sponsorship deal with sa国际传媒鈥檚 governing hockey body in 2022 amid heavy criticism of Hockey sa国际传媒鈥檚 handling of sexual assault allegations and settlement payouts.
Nike鈥檚 decision comes almost two weeks after equipment brand Bauer reinstated its partnership with Hockey sa国际传媒 following the hiring of former Curling sa国际传媒 CEO Katherine Henderson as Hockey sa国际传媒 president and CEO.
Hockey sa国际传媒 said in a statement that it is appreciative of the relationship it had with Nike over the past two decades and respects the apparel company鈥檚 decision to discontinue the partnership.
In addition to Henderson鈥檚 appointment, Hockey sa国际传媒 has made several changes at the top as it tries to restore its image.
Its board of directors resigned last October along with interim chair Andrea Skinner. President and CEO Scott Smith also left the organization.
A new board of directors was named and Hugh Fraser, a retired judge, came on board as chair, and the federation has implemented many of the governance changes outlined in a damning independent report.
___
AP sports: and
The Associated Press
