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Rapid demise of 'Dilbert' is no surprise to those watching

NEW YORK (AP) 鈥 The comic strip 鈥淒ilbert鈥 disappeared with lightning speed following racist remarks by creator Scott Adams, but it shouldn't come as a shock to anyone who has followed them both.
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FILE - Scott Adams, creator of Dilbert, works on his comic strip in his studio in in Dublin, Calif., on Oct. 26, 2006. Syndication company Andrews McMeel announced they were severing ties with Adams after he made comments about race on his YouTube show, 鈥淩eal Coffee with Scott Adams.鈥 (AP Photo/Marcio Jose Sanchez, File)

NEW YORK (AP) 鈥 The comic strip 鈥淒ilbert鈥 following racist remarks by creator Scott Adams, but it shouldn't come as a shock to anyone who has followed them both.

Adams, who is white, was an outspoken presence on social media long before describing Black people as a 鈥渉ate group鈥 on YouTube and, to some, 鈥淒ilbert鈥 had strayed from its roots as a chronicler of office culture.

The editor of the San Francisco Chronicle, which dumped 鈥淒ilbert鈥 last year, said the comic strip 鈥渨ent from being hilarious to being hurtful and mean.鈥 The Los Angeles Times, which joined dozens of other newspapers in dropping the comic following last week's remarks, had quietly replaced four of Adams' strips last year.

鈥淗e kind of ran out of office jokes and started integrating all this other stuff so after a while, it became hard to distinguish between Scott Adams and 鈥楧ilbert,鈥欌 said Mike Peterson, columnist for the industry blog The Daily Cartoonist.

As individual newspapers told readers they were dropping 鈥淒ilbert,鈥 the company that distributed the strip, Andrews McMeel Universal, said it was severing ties with Adams. By Monday, 鈥淒ilbert鈥 was gone from the GoComics site, which also features many top comics such as 鈥淧eanuts鈥 and 鈥淐alvin and Hobbes.鈥

Adams said Monday that the strip, which first appeared in 1989, will only be available on his subscription service on the Locals platform.

鈥淒ilbert鈥 is effectively dead, Peterson said.

Adams said Monday on YouTube that his distributor didn't really have a choice because clients and other cartoonists were mad. 鈥淭hey were just forced into it,鈥 he said.

On Twitter, he said his book publisher and book agent had 鈥渃anceled鈥 him. The Penguin Random House imprint Portfolio said it wouldn't publish Adams' book 鈥淩eframe Your Brain鈥 in September, according to the Wall Street Journal.

Adams has long been active on Twitter, whose CEO, Elon Musk, was among the few to publicly back him. He also blogs regularly and puts out a regular podcast on YouTube.

He's attracted attention for comments he's made in the past, including saying in 2011 that by society for the same reason as children and the mentally disabled 鈥 鈥渋t's just easier this way for everyone.鈥 He said 2016 GOP presidential candidate Carly Fiorina had an

Adams became a vocal supporter of former President Donald Trump, saying Trump had a hypnotist's skill in attracting followers. He said that stance cost him money in lost speaker's fees.

He said he lost the prime-time animated 鈥淒ilbert鈥 series that ran on UPN for two seasons for when the network decided to target a Black audience, and that he lost two other corporate jobs because of his race.

During the Feb. 22 episode of his YouTube podcast 鈥淩eal Coffee with Scott Adams,鈥 he referenced a Rasmussen Reports survey that had asked whether people agreed with the statement 鈥淚t鈥檚 OK to be white.鈥 Most agreed, but Adams noted that 26% of Black respondents disagreed and others weren鈥檛 sure.

The Anti-Defamation League said the phrase at the center of the question was popularized as a trolling campaign by members of 4chan 鈥 a notorious anonymous message board 鈥 and was adopted by some white supremacists. Rasmussen Reports is a conservative polling firm that has used its Twitter account to endorse false and misleading claims about COVID-19 vaccines, elections and the Jan. 6, 2021, attack on the U.S. Capitol.

Adams repeatedly referred to people who are Black as members of a 鈥渉ate group鈥 or a 鈥渞acist hate group鈥 and said he would no longer 鈥渉elp Black Americans.鈥 On his podcast Monday, he called his 鈥渉ate group鈥 remark 鈥渉yperbole,鈥 but continued to defend his advice that white people 鈥済et the hell away鈥 from Blacks.

In announcing that 鈥淒ilbert鈥 would be cut from the Kansas City Star, the newspaper's community engagement editor, Derek Donovan, said Adams' 鈥渁ntagonistic, childishly macho persona鈥 has been a constant for years.

鈥淚t's not cancel culture,鈥 editor Richard Green of the Santa Rosa Press Democrat in California said. 鈥淚t's doing the right thing.鈥

The Sun Chronicle in Attleboro, Massachusetts, left a blank space Monday where 鈥淒ilbert鈥 would normally run and said it would keep it that way through March 鈥渁s a reminder of the racism that pervades our society.鈥

The San Francisco Chronicle stopped publishing 鈥淒ilbert鈥 last October 鈥 a move that drew only a handful of complaints. Editor-in-Chief Emilio Garcia-Ruiz said in the newspaper that he had objected to a strip that said in an effort to diversify workplaces, straight men should pretend to be gay.

In a Sept. 2 鈥淒ilbert鈥 strip, a boss said that traditional performance reviews would be replaced by a 鈥渨okeness鈥 score. When an employee complained that could be subjective, the boss said, 鈥淭hat'll cost you two points off your wokeness score, bigot.鈥

In an August strip, the boss said the company was getting into the 鈥減andemic prevention market鈥 and creating demand by unleashing a deadly virus.

A Black employee featured in an Oct. 20 strip noted that his boss ignored his actual accomplishments to recommend him for a job for which he was not qualified. The employee backed down when told it would be a big jump in pay.

Peterson said there are other examples of how Adams' attitudes had replaced the biting humor that Peterson and a legion of middle managers loved. Adams seemed to run out of jokes.

鈥淭he strip jumped the shark,鈥 he said.

___

Associated Press writer David A. Lieb in Jefferson City, Missouri, and news research Rhonda Shafner in New York contributed to this report.

David Bauder, The Associated Press