sa国际传媒

Skip to content
Join our Newsletter

Sean 'Diddy' Combs aspires to create new Black Wall Street through online marketplace Empower Global

LOS ANGELES (AP) 鈥 Sean 鈥淒iddy鈥 Combs wants to strengthen the Black dollar: The music mogul is spearheading a new online marketplace called Empower Global that will specifically feature Black-owned businesses.
20230717130732-64b57b81bc67f79e3b03f355jpeg
FILE - Sean "Diddy" Combs arrives at the BET Awards, June 26, 2022, at the Microsoft Theater in Los Angeles. Combs wants to strengthen the Black dollar: The music mogul is spearheading a new online marketplace called Empower Global that will specifically feature Black-owned businesses. (Photo by Richard Shotwell/Invision/AP, File)

LOS ANGELES (AP) 鈥 Sean 鈥淒iddy鈥 Combs wants to strengthen the Black dollar: The music mogul is spearheading a new online marketplace called Empower Global that will specifically feature Black-owned businesses.

鈥淚 want to create our own Black Wall Street,鈥 Combs told The Associated Press about his e-commerce platform, which launched last week. He feels passionate about building substantial wealth in his community similar to the Greenwood community, the thriving Black-owned business district in Tulsa, Oklahoma, that was by a white mob in Oklahoma in 1921.

Combs said he鈥檚 not looking for financial benefit after he invested $20 million into Empower Global, which allows consumers to purchase products exclusively created and sold by Black entrepreneurs.

The curated marketplace featuring Black-owned brands will allow consumers to purchase clothing, shoes, beauty accessories including skin care and fragrances, and even wall art. The platform was designed and created by two Black-owned companies, TechSparq and ChatDesk.

The platform launched with 70 brands with plans to introduce new Black businesses monthly. He hopes to showcase more than 200 brands by the end of the year.

鈥淭his is about building our own infrastructure and ecosystem,鈥 Combs said. 鈥淚鈥檓 not doing this for profit. This is about us.鈥

Combs said he feels more excited about launching into Empower Global than before the start of his widely-popular label Bad Boy Records.

鈥淚鈥檓 going into these areas to diversify things and fight for our inclusion. This is a platform about sharing power and empowering each other," he said. "This is something that is for my people. It鈥檚 a tipping point for us to wake up start paying attention and supporting each other while taking responsibility and accountability.鈥

Combs, who's worked on the platform for years, said it鈥檚 important for Black people to circulate money in their own community.

鈥淚t benefits the community to empower and take care of itself,鈥 he said. 鈥淩ight now, our dollar in the Black community doesn鈥檛 even last an hour. Most other communities and ethnic groups, they understand the power of unity. Their dollars stay in their communities for days and get passed on to other people that are like them and from their same community.鈥

Combs said he鈥檚 accomplished his dreams of building one of hip-hop鈥檚 biggest empires, blazing a trail with several entities. He鈥檚 the founder of Bad Boy Records and a three-time Grammy winner who has worked with top-tier artists including Notorious B.I.G., Mary J. Blige, Usher, Lil Kim, Faith Evans and 112.

He created the Sean John fashion clothing line, launched the Revolt TV with a focus on music and has his own vodka. He鈥 also produced the reality show 鈥淢aking the Band鈥 on MTV.

鈥淢y dreams have always been to be successful in music, being obsessed with fashion and the greatest Black serial entrepreneur to ever live,鈥 said Combs, who along with Tyler Perry and Byron Allen is interested in . He鈥檚 also in a after he sued the company over allegations of racism over how they handled his liquor brands. Diageo has denied Combs' racism allegations, saying the issue is a 鈥渂usiness dispute.鈥

鈥淚鈥檝e graduated from me to we. I鈥檓 able to use my God-given intelligence to create," he said. "I鈥檓 passionate about the possibility of showing Black economic unity. I鈥檓 not going to stop until I鈥檓 working with the best brands, the best Black-owned digital mainstream, so we can start fueling our own economic system.鈥

Jonathan Landrum Jr., The Associated Press