Re: 鈥淭ourism group drops new tag line because it was already used,鈥� Sept. 13.
It looks to me as though Tourism Victoria is profoundly out of touch and needs an internal refresh, not external. I think Tourism Victoria is a more effective name than Destination Greater Victoria, since at least it relates to the function.
Moreover, 鈥淥ceans apart from ordinary鈥� is a ludicrous motto. If that鈥檚 $150,000 worth of effort, then Destination Greater Victoria needs an internal overhaul, starting at the top, and starting with a reversion to its previous name.
As a refresh, this is equivalent to repainting an old car in an appalling colour with a brush.
We deserve better.
Russell Dawkins
Victoria
