MANKATO, Minnesota (AP) 鈥� Charlie Kirk stood 80 miles from where George Floyd was murdered, faced an overwhelmingly white audience, and declared he was going to say things 鈥渘o one dares say out loud.鈥�
What followed was an avalanche of aspersions and debunked claims about Floyd, the Black man whose death at the hands of a Minneapolis police officer set off a global reckoning over racial injustice and broad calls for change. But the white conservative agitator had a counter view: Floyd was a 鈥渟cumbag,鈥� he said, unworthy of the attention.
The insult lodged at Floyd 鈥� a 46-year-old father suspected of passing off a counterfeit $20 bill 鈥� was intended to be shocking. But anyone familiar with Kirk shouldn鈥檛 be surprised. For years, the conservative provocateur and his group, Turning Point USA, have built a following inflaming racial divides and stoking outrage. Kirk thrived during President Donald Trump鈥檚 tenure 鈥� landing speaking spots at the Republican National Convention in 2016 and 2020 and occasionally counseling Trump on campaign messaging and tactics.
Now the 28-year-old is expanding his reach, trying to rally a next generation of aggrieved white conservatives. On a tour of college towns, he blasts schools and local governments for teaching about racism, with a confrontational style some call dangerous. Yet Kirk is drawing large crowds of millennials and Gen Zers, millions of online followers and donor cash, often with little media attention.
Kirk is stoking fear among a group that is coming of age in a time of social restlessness, said Nekima Levy Armstrong, a Minneapolis civil rights lawyer and activist.
鈥淗e鈥檚 taking the discontent that some people may be experiencing and combining it with racial animus, which is a dangerous recipe in a country that is still in the midst of racial turmoil,鈥� she said.
Like many leading Republicans, including Virginia Gov.-elect Glenn Youngkin and Trump, Kirk seizes on opposition to critical race theory. The once obscure academic framework has been transformed by conservatives into a catchall term for education about inclusion, diversity and systemic racism in the U.S.
Kirk鈥檚 answer is a free K-12 alternative curriculum described as the key to a 鈥渞eliable, honest and quality America-first education,鈥� and aimed primarily at homeschooling parents.
It鈥檚 just one offering in Kirk鈥檚 buzzing conservative content portal designed to meet young people where they live online. There鈥檚 also an array of podcasts hosted by Kirk and other conservative figures, and a 鈥淧rofessor Watchlist鈥� to label instructors 鈥渨ho discriminate against conservative students and advance leftist propaganda.鈥�
鈥淭urning Point Live鈥� is a three-hour streaming talk show aimed at Gen Z and featuring 20-something host John Root. Recent guests include Sen. Marsha Blackburn of Tennessee and Ohio Rep. Jim Jordan, both Republicans.
And there鈥檚 plenty of swag: 鈥淏uy merch. Save America,鈥� the site suggests.
Turning Point USA鈥檚 online audience is large and growing. It averaged 83,000 monthly unique visitors over the past three years, but it grew to a monthly average of 111,000 in the past year, according to the digital intelligence firm Similarweb. That鈥檚 more than three times the traffic for conservative TV and radio host Laura Ingraham鈥檚 website over the past year.
That traffic is driven in part by at least a dozen social media accounts across Twitter, Facebook and Instagram that, combined, have more than 10 million followers online.
Money into Kirk鈥檚 nonprofit network has followed the traffic.
Turning Point USA is a 501c3 nonprofit, meaning contributions are tax-deductible and its donors are not disclosed. But in 2019, the most recent year for which tax records are public, Turning Point USA raised more than $28 million, according to Internal Revenue Service filings. That鈥檚 almost twice what it raised in 2014, its first-year as a tax-exempt charity.
Though Turning Point USA doesn鈥檛 have to disclose its donors, some are foundations established by wealthy conservatives, which report their donations to the IRS in annual tax filings. A partial list reads like a roster of conservative megadonors.
Kirk also leads a fundraising group aimed specifically at political advocacy. That group, Turning Point Action, has endorsed several congressional candidates for 2022. The list includes candidates who are running to oppose GOP House members who voted for Trump鈥檚 second impeachment.
Kirk has shown a knack for anticipating the outrage of the moment. Months before Youngkin was seizing on parental outrage in Virginia, Kirk had turned to critical race theory.
鈥淗e works within the framework of the Trump movement. He is a good barometer of what the Republican right wing feels it can get away with,鈥� said Michael Hayden, a spokesman for the Southern Poverty Law Center, a nonprofit group that tracks far right figures and organizations.
Turning Point USA was listed among the 11 groups involved in the 鈥淢arch to Save America鈥� rally that preceded the deadly insurrection at the U.S. Capitol on Jan. 6. Days before the rally, Kirk boasted on Twitter about sending buses 鈥渇ull of patriots to DC to fight for this president.鈥� He later deleted the tweet.
Online contributions to Turning Point鈥檚 website spiked immediately after the riot, according to Similarweb, which can track frequency of online payments but not amounts.
Kirk is not among the more than a dozen rally organizers subpoenaed by the House select committee investigating the Capitol siege. A committee spokesperson would not comment on whether Kirk has been interviewed or approached by the committee.
Lately Kirk, who did not respond to interview requests, has stayed out of the headlines. However, an event in Idaho drew attention last month when a man shouted from a crowd, 鈥淗ow many elections are they going to steal before we kill these people?鈥�
Kirk answered by denouncing the comment, but blamed the left: 鈥淭hey are trying to make you do something that will be violent, that will justify a takeover of your freedoms and liberties.鈥�
Kirk鈥檚 鈥淓xposing Critical Racism Theory鈥� tour has promoted recent stops in Alabama, Idaho, Michigan, Oregon, South Carolina, Texas and Vermont. Last month, he packed a convention center ballroom in Mankato, Minnesota, with roughly 600 people 鈥� mostly teenagers and college students 鈥� on a Tuesday evening.
For 90 minutes, Kirk spoke directly to the virtually all-white crowd and told them radical leftists want them to feel ashamed.
鈥淛ust because you鈥檙e a white person does not mean you have to begin apologizing simply for how God made you,鈥� he said.
Riley Carlson, the campus coordinator for Turning Point USA at Minnesota State, said she didn鈥檛 know much about critical race theory before the event.
鈥淲e鈥檙e just excited Charlie is here to explain it,鈥� said the senior from St. Michael, a Minneapolis suburb. 鈥淭here鈥檚 so many different ways you can look at it. And I鈥檓 looking for where I stand on it.鈥�
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Hannah Fingerhut, Mary Clare Jalonick and Amanda Seitz contributed from Washington. Michelle Smith contributed from Providence, Rhode Island.
Thomas Beaumont, The Associated Press
